I build systems that scale and think about what makes us more effective.
Most work sucks because we make it complicated. But it doesn't have to be. Small teams can beat giants. Simple solutions often work better. And when you actually care about what you're building, everything gets easier.
Right now, smart people everywhere are doing dumb work. Data scientists spending 80% of their time cleaning spreadsheets. Salespeople updating CRM fields instead of talking to customers. Engineers writing status reports instead of code. We've accepted this as normal, but it doesn't have to be.
When companies automate the boring stuff, something interesting happens. People don't become redundant—they become strategic. The same humans, doing work that actually uses their brains. Higher job satisfaction, better output, more impact. The technology exists to make this happen everywhere.
Integrity is what people do when no one is looking and they know no one is looking. Not when cameras might be recording. Not when someone might find out later. But when there's genuinely no audience, no consequences, no possibility of discovery. That's when character reveals itself.
Every founder faces the same puzzle every morning: Should they write code or hire developers? Close deals or build sales systems? Fix customer problems or create processes so problems don't happen? The business needs them to work in it right now. But it also needs them to work on it for tomorrow. Getting this balance wrong kills more startups than competition does.
Everyone's looking for the secret. The productivity hack. The growth hack. The success formula. Meanwhile, the people actually doing things have figured out the only hack that matters: they started.